Purchasing decisions aren’t always driven by logic—emotions often play a significant role. How customers feel about your company can be just as impactful as the tangible benefits of your products or services.
Whether you need a full brand transformation or a subtle update to modernize your marketing materials, our team of branding and design experts is here to help.
Brand Strategy
The perception of your business is determined by how your customers experience your brand. Our Stearns team of experts will create brand positioning that accurately represents your company’s personality and character, builds trust and loyalty with your company – while telling a compelling story.
Brand Identity
Both your visual and written brand hold equal amounts of importance.
Our Stearns team will design a unique and customized logo for your company and determine design rules for consistent visual elements, that will guide your brand identity going forward with a uniform look and feel.
Graphic Design
High-quality graphic design comes to life when all areas of design have been discussed, reviewed, strategized – providing an effective and professional graphic piece in the end. We create marketing assets that look eye catching and designed to your customers interests, which in turn, gives you greatness.
5 Steps on Creating Brand that will Thrive!
1 | Create a Foundation
Take steps to determine what your company stands for. A solid foundation (the who, what, why, etc.) is what a successful brand requires as its building blocks. Whether you’re looking to create it from scratch or needing a light refresh, we’re here to assist you in clearly defining your brand’s foundation.
2 | Create Personas
Creating personas is such an important step as it assists in determining exactly who you’re targeting for your customer base. We complete this by creating buyer personas; these are fictional representations of what your ideal customer would be like.
3 | Create Messaging
This is so important as it creates uniformity and showcases professionalism for your brand, standardizing how you’ll talk about your brand. This step is more than determining benefits and features, it also determines the tone and sentiment of how you’ll deliver content that resonates with your customer base.
4 | Create Visuals
One of the fun steps is bringing the vision of your brand to life through creative brand design elements. Once your messaging platform in completed, the next step is creating the visual side of your brand. This includes: your logo, typography, color palettes, icons, photo styles, and a brand guideline book.
5 | Brand Launch
The next fun step is the exiting launch of your brand! You don’t want your brand launch to go unnoticed. You will want to share it internally first (as they’re your brand ambassadors) and then perform an external campaign to release it into the public with a bang!
Let’s work together to solve your creative & branding challenges you may be facing!
Do you Need Ongoing Strategic Support?
If you need a long-term expert creative team member who will act as an extension of your marketing team, we suggest our retainer relationship option. We’ll assist you in defining your goals, creating a customized project plan and reporting on results each month.
With a retainer, you’ll enjoy:
- A strategy that balances quick wins with long-term planning
- A “point pricing” model to ensure you get the full value of every dollar spent, regardless of how many hours it takes to deliver
- Flexible contracts that can increase/decrease at any time
- Month-end reporting to review performance and make adjustments
- Regularly scheduled check-ins with your Account Manager
- First-priority access to our team of subject matter experts
- Log-in credentials for our easy-to-use online project management portal
Do you have a One Time Project?
If you need help with a big rebranding project, even a few items on your branding to do list, we suggest working with us on a project basis. We’ll help you determine a concise scope of work, set up payment terms, and complete the project work by the specified deadline.
With project-based work, you’ll receive:
- A traditional client/vendor relationship
- A clear and concise scope of work
- A flat-rate quote (though sometimes it’s easier to bill hourly)
- An Account Manager to act as your main point of contact
- Access to our team of subject matter experts
- Log-in credentialss for our easy-to-use online project management portal
ARE YOU READY TO TAKE A STEP FORWARD?
We can work with you to determine what we can add to your current marketing to take it to the next level for you! Contact us today to start the conversation.