BRAND STRATEGY
Connect with Your Customer Base Through Your Brand Story
Your brand story is all of it. It includes your beautiful logo and well-thought-out tagline, it also includes the entire essence of your company. We’re here to assist you in building it. Once completed, you will have a one-of-a-kind brand strategy that will create an emotional connection with your customer base and separate you from your competition.
5 Stages of the Brand Strategy
1 | Market Research
- Brand review and analysis of current and competitors you emulate
- Survey of key stakeholders
- Interviews with prospects and current clients
- Review of mission, vision and core values
2 | Branding Workshop
- Define your ideal customers and their problems
- Understand how you can guide them to success
- Identify calls-to-action you want prospects to take
- Paint a clear picture of success and failure
3 | Naming & Taglines
- Keyword research
- Domain availability
- Basic linguistics analysis
- Google visual associations
- Initial USPTO TESS (trademark) search
4 | Messaging & Voice
- Buyer personas
- Customer journey maps
- Core services
- Messaging framework
- Competitive differentiators
- Personality adjectives
- Elevator pitches
5 | Brand Design
- Logo design
- Moodboards
- Image library
- Illustration and icon guidelines
- Typography
- Color palettes
- Brand guidelines book
- Collateral design
We can help you with any of your branding issues you may be experiencing.
Complex structure
Trying to roll acquired companies or new products into brand umbrella.
Inconsistent voice
Your brand’s personality isn’t consistent between media channels.
Mismatched visuals
Your website, collateral and other marketing assets don’t match.
Outdated positioning
Your company has evolved, but your brand remains stuck in the past.
Similar to competition
All of the brands in your industry seem the same, including yours.
Unclear messaging
Prospects have a hard time knowing what you “do” and why it matters.
Let’s work together to solve your creative & branding challenges you may be facing!
Do you Need Ongoing Strategic Support?
If you need a long-term expert creative team member who will act as an extension of your marketing team, we suggest our retainer relationship option. We’ll assist you in defining your goals, creating a customized project plan and reporting on results each month.
With a retainer, you’ll enjoy:
- A strategy that balances quick wins with long-term planning
- A “point pricing” model to ensure you get the full value of every dollar spent, regardless of how many hours it takes to deliver
- Flexible contracts that can increase/decrease at any time
- Month-end reporting to review performance and make adjustments
- Regularly scheduled check-ins with your Account Manager
- First-priority access to our team of subject matter experts
- Log-in credentials for our easy-to-use online project management portal
Do you have a One Time Project?
If you need help with a big rebranding project, even a few items on your branding to do list, we suggest working with us on a project basis. We’ll help you determine a concise scope of work, set up payment terms, and complete the project work by the specified deadline.
With project-based work, you’ll receive:
- A traditional client/vendor relationship
- A clear and concise scope of work
- A flat-rate quote (though sometimes it’s easier to bill hourly)
- An Account Manager to act as your main point of contact
- Access to our team of subject matter experts
- Log-in credentialss for our easy-to-use online project management portal
ARE YOU READY TO TAKE A STEP FORWARD?
We can work with you to determine what we can add to your current marketing to take it to the next level for you! Contact us today to start the conversation.