Integrated marketing communications is a strategic marketing process specifically designed to ensure that all messaging and communication strategies are unified across all channels and are centered around the customer.

CREATIVE STRATEGY 

True integrated marketing communications revolves around marketing strategies and creative campaigns that weave together multiple marketing disciplines (paid advertsiing, public relations, promotion, owned assets, and social media) that are selected and then executed to suit the particular goals of the brand.

Instead of simply utilizing various media to help tell a brand’s overall story, integrated marketing communications leverages each communication channel’s intrinsic strengths to achieve a greater impact together than each channel could achieve individually. It requires the market to understand each medium’s limitation, including the audience’s ability / willingness to absorb messaging from the medium. This understanding is integrated into a campaign’s strategic plan from the very beginning of planning – so that the brand no longer simply speas with consistency, but speaks with planned efficacy.

READY TO CHAT?