WEBSITE SERVICES
IS IT TIME
To give your top producer a raise?
If your website is not the top sales producer in your category, it should be. Stearns specializes in web design and development that raises the bar on top-performing websites and driving traffic for clients who need sales leads or online sales. Let your website to the prospecting, so your sales team is free to close sales and provide quality service for key clients.
LET US BUILD YOU A HIGH PERFORMANCE NEW BUSINESS ENGINE
There is no doubt that website marketing plays a major role in B2B marketing today. And if you’re in a B2C category, the potential is even greater. Stearns takes building sites seriously! Once built, we began to focus on driving traffic to those sites.
In our web design and development experience, we have learned that you cannot transform an out of the box, cooke cutter website package into a top-performer in a competitive category. So our process starts with a comprehensive website evaluation that determines and benchmarks the performance of competitive sites. We carefully examine the features and tactics that attract, retain and convert visitors into customers. We then use this information to prepare the website recommendations required to trump your most successful competitors.
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85% OF U.S. PURCHASES ARE RESEARCHED AND SHOPPED ON THE INTERNET
WE’RE YOUR HIGH-PERFORMANCE 24 / 7 SALES FORCE
When you consider that your website never sleeps and it sees more prospects and customers than your entire sales force, you appreciate the significant role website marketing plays in your company’s success. Each year the stakes go higher. Based on a competitive website evaluation, we carefully examine the features and tactics that attract, retain and convert visitors into paying customers. We compile this information to prepare website recommendations and determine website optimizing, social media management, and / or conversion goals to track.
Digital marketing is a constantly changing beast. Tactics used two years ago are vastly different from what’s happening now. Search engines, expecially Google, are in a consistent state of flux in the way in which they perform searches. It’s our job to keep a finger on the pulse of how organic search is performed. We take great pride in our work, and we show if off by benchmarking and compiling your website’s data from start to finish, improving your ROI with our digital marketing services.
5 STAGES OF WEBSITE DESIGN & DEVELOPMENT
01
DISCOVERY & PLANNING
- Competitive website evaluation
- Keyword analysis
- Creative brief
- Sitemap
02
CREATIVE MESSAGING & DESIGN
- Key messages
- Web page designs
- Web style guide
- Aggregate images
- Creative approval
03
DEVELOPMENT
- Server set-up
- Programming of design
- Responsive design
- Contact / lead forms
- HTML5 animation
- Installation of analytic code
04
REVIEW
- Browser check
- Internal linking review
- Meta / H-tag check
- Spelling / grammar check
- Final approval
05
LAUNCH
- Domain handling
- Transfer of site files
- CMS training